12 Innovative Recruitment Strategies to Stay Ahead of the Competition

Recruitment Strategies

Written by contact h2r

June 13, 2024

Like any other business, the recruiting sector depends on strategic planning for its success. As technology advances, so do the expectations of recruiters, HR executives, and candidates. Recruiters today are driven and methodical in their search for the best prospects. An effective recruitment helps a business expand and generate income while strengthening the corporate culture. As a result, businesses are employing innovative recruitment strategies to help them differentiate themselves from their fierce rivals and make quality hires.

Companies these days need to rethink their recruitment strategies to stay ahead of the curve. Traditional methods are not enough, so this is the reason businesses are finding new and innovative talent acquisition strategies to attract the right people for their job.

According to a research by Korn Ferry, with the shortage of global talent reaching 85 million by 2030, the need for finding creative recruitment strategies is becoming crucial.

By resorting to the best employee recruitment strategies businesses can find hidden gems among a larger pool of candidates.

By employing out of the box recruiting strategies, companies can ensure they have the right people on board to move their company forward in the competitive environment.

12 Innovative Recruitment Strategies to Stay Ahead

Recruitment strategies

Video Recruiting

Hiring managers and recruiters can interview candidates remotely with the use of video interviews.

This employee recruitment strategy removes the requirement for travel and accepts candidates who might live far away. Real-time video interviews allow for in-person interactions and the evaluation of a candidate’s body language, communication abilities, and general suitability for the position.

In pre-recorded video interviews, interview questions are sent to candidates beforehand, and they have a set amount of time to record and submit their answers. Recruiters can expedite the screening process and allow for flexibility.

Some companies use videos to improve their job listings. Employers can use videos to highlight the corporate culture and employee testimonials rather than just rely on written descriptions.

Use Social Media

If you haven’t already, it’s time to start utilising social media in your online recruiting campaigns. When seeking for work, the majority of people will use social media as their main information source. LinkedIn, Instagram, Facebook, and Twitter are all good platforms to use to market your business and connect with potential employees. Recruiters started to think outside the box when it came to finding new talent, using applications like Bumble, LinkedIn, and Snapchat. Knowing who to look for and where to look is crucial when recruiting on social media.

Organize Open House Events

Think about inviting folks who might be interested in joining your company to a recruitment event that you are going to conduct at your office. You’ll be able to assess possible applicants collectively. With a less formal setting, this innovative recruiting technique allows them to get a personal glimpse at your work life.

Employee Review Sites

Online forums where workers, both past and present, can discuss their experiences and thoughts about working for a specific company can be one of the other digital recruitment strategies.

These websites offer insightful information about the reputation, culture, work environment, management style, and general level of employee satisfaction of an employer.

Using employer review websites in the hiring process can be a creative strategy with a number of advantages.

Transparent and Authentic Information

Job seekers can get unfiltered, first-hand accounts of working for a particular organisation on employer review websites. Compared to conventional corporate marketing materials, these reviews provide a more genuine and objective viewpoint (including programmatic advertising).

Candidate Research

Job seekers can learn more about a company before setting up or going to an interview by visiting employer review websites. They can learn more about the experiences of other employees, work-life balance, chances for professional progression, and other elements affecting their choice to look for a job.

Feedback for Improvement

It provides businesses with insightful feedback on their strengths and places for improvement. HR and recruitment strategies can be informed by these data, enabling organisations to make the required adjustments to improve their employer brand and draw in top talent.

Employee Retention

Organisations can increase employee happiness and work environment and increase retention rates by addressing concerns expressed on employer review sites. Proactively resolving problems shows a dedication to the welfare of employees and can enhance the work environment.

The Benefits of Engaging Candidates

All recruiters are aware of the importance of candidate involvement. Given that we live in the most technologically advanced of times and have access to a multitude of effective communication channels, it might be the easiest thing you can do. To communicate with rivals, make use of every channel available to you. Throughout the hiring process, stay in touch with candidates and make full use of chatbots, emails, messages, and social media channels. Don’t forget to personalize your emails and avoid bombarding your prospects with pointless ones.

Hiring Outside Your Target Market

Now is the time for recruiters to consider hiring outside of their target market. The absence of competent applicants suggests that companies will continue to search outside of their traditional target markets. Employees will now be selected not just on the basis of their past performance but also on their future potential. Employers will also need to look for transferable skills—a set of abilities that they believe will help workers adapt to their new roles. Strong communication, adaptability, leadership, and trust are examples of transferable skills.

The recruitment sector is becoming more complex, and in order to thrive, one must take all necessary precautions, adjust to market changes, and develop novel approaches. The creative recruitment techniques listed above can be used to assess and enhance your hiring procedure and innovate recruiting methods.

Text Interviews

It may not always be easy to stay in touch with applicants, particularly those who are younger. Reaching recruitment targets is best accomplished by utilising the communication channels that people choose. Texting is a creative way to recruit because it’s a great way to stay in touch with candidates, set up interviews, and keep everyone involved in the process. It is appropriate to conduct first interviews using text messages, as more than 70% of mobile phone users utilise text messaging.

AI Recruiting Process

AI-driven technologies can find possible matches by analysing job descriptions and searching large candidate databases. These technologies save recruiters a great deal of time and effort by understanding future job requirements and matching them with candidate profiles through the use of machine learning and natural language processing algorithms.

By gathering pertinent data from a vast candidate pool, including skills, credentials, and experience, AI can automate the first screening of resumes. In order to generate more precise forecasts and pinpoint the top applicants for additional assessment, machine learning algorithms can be trained with historical recruiting choices.

AI-driven chatbots have the ability to perform preliminary interviews, respond to commonly requested questions, interact with candidates in real-time, and provide information about job opportunities. Virtual assistants can arrange interviews, automate follow-up emails, and handle other administrative duties, improving the applicant experience and relieving recruiters of some of their administrative workload.

Artificial intelligence (AI) algorithms are able to examine past hiring data to find trends and variables associated with the most successful recruits. AI may make recommendations for the most qualified applicants for particular positions based on their experience, abilities, and cultural fit with the company, which increases the possibility that recruiting decisions will be successful.

Book a demo with us to ease out your recruitment process.

Employee Referral Program

An employee referral program is one of the best ways to hire new talent. your staff members will never recommend a poor candidate to your company. Your employees’ recommendations of others must be encouraged. They don’t consider it to be an essential part of their work. Positive word-of-mouth about your company or brand may aid in luring top people from the industry. It is among the most dependable and economical ways to locate competent applicants.

Inclusive Job Ads

To draw in a varied applicant pool and advance an inclusive workplace culture, inclusive job postings are essential.

The following are important factors to take into account when creating inclusive programmatic advertising and such:

  • Provide a clear description of the knowledge, credentials, and experience needed for the position.
  • Highlight the company’s commitment to diversity and inclusion.
  • State that the company is dedicated to equitable pay practices or providing wage ranges.
  • Spread the word about inclusive policies and benefits including paid time off, flexible work schedules, employee support programmes, and other measures that promote well-being and work-life balance for staff members.
  • Look for any discriminatory language or presumptions in the job advertisement that might exclude particular groups.
  • Keep pronouns and phrases related to gender out of employment advertisements.
  • Make sure the job advertisement is written in an easy-to-read manner. Employ headers, bullet points, and appropriate formatting to improve reading and support people with cognitive or vision problems.

Developing and Managing an Agile Workforce

An agile workforce is built around skilled workers who are brought in on the basis of need from both inside and outside the organisation. In contrast, a contingent workforce consists of workers hired on a project or temporary basis who are integrated into the organization’s current workforce as needed. Having a workforce that is flexible is advantageous since it allows for specialisation within the organisation.

Keep a Track of Recruiting Metrics

Maintaining a close eye on critical recruiting metrics and key performance indicators (KPIs) associated with your agency’s performance is vital to your business’s success.

You can evaluate the following metrics:

  • Duration to Complete
  • Expense per hire
  • Calibre of employment
  • Income per Recruiter
  • Duration of Hire

You can make well-informed decisions based on facts rather than assumption by monitoring these measures. For instance, you can monitor the hiring source, determine the most successful recruitment channels, and more effectively manage resource allocation.

Also, you may spend your money, time, and energy more wisely if you are aware of what is and is not working.

Additionally, you can identify any inefficiencies or bottlenecks in your hiring procedure. For instance, you can look at possible problems if specific roles are taking a lengthy time to fill. These could include a dearth of suitable applicants or interview process delays. You can then make the necessary corrections.


Traditional recruiting techniques are not that effective due to the quick evolution of the abilities needed to operate in modern society. To continue growing, changing, and progressing in the recruiting industry, recruiters will need to know where to find

Book a demo with us to ease out your recruitment process. 

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